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Strategy and Implementation of Southwest Airlines Introduction The airlines industry is one of the best industries to analyze in terms of strategy, ethics, and organization because every company in the airline industry relies on the transportation market alone for revenue as compared to other industries that diversify products and services or enter new markets to increase profits.
In the airline industry, each company must outperform its competition through the maximization of profits using the same set of criteria, which rarely changes over time. These criteria may include choice of airplane, types of passenger meals, availability and style of seating preferences, customer service, and flight routes.
Based on these circumstances, the airline industry is a red ocean, but Southwest Airlines has proven historically that through organizational innovation, a blue ocean can be achieved through competitive advantage.
More recently, Southwest Airlines defied expectations once more and disrupted the airline industry through a technological innovation by implementing the Boeing — into their fleet Raynor, Strategy Strategy is similar to a red ocean strategy in that it pertains to the competition within an established industry or group.
Strategy is used to push a company above and beyond its competition by creating an action plan to maximize profitability Capella University Ed. The strategic action plan a company choses is what distinguishes them from their competitors. The differences themselves are the components of strategy, and it is what a company chooses to do differently that will make them better Ca pella University Ed.
Identifying Strategy Moving from an administrative business to a competitive company requires strategy. An effective strategy should be composed of objective, scope, and advantage Collis and Rukstad, These three elements can be elaborated on and defined according to the company, and the company will distinguish itself and set itself apart according to how they identify the strategy and take action on it.
The advantage element works backwards to the other elements and supports them and reshapes them. Southwest Airlines Southwest Airlines has historically been successful through organizational innovation consisting of a well-structured and consistent strategy Raynor, The strategic outlook for Southwest Airlines changed with this acquisition and therefore the objective, scope, and advantage elements need to be re-identified in relation to the strategic move.
The process of change and transition will impact their objective and scope so that they are realigned with their new advantage strategy. Operational Effectiveness Strategy and operational effectiveness are very similar in that they address the differences in performance that a company can implement to gain the advantage over the competition Porter, By utilizing inputs in a more efficient way, companies can gain the advantage through operational effectiveness.
For example, product defects can be reduced or products can be developed faster and of a higher quality Porter, The most impacting aspect of operational effectiveness is that constant improvement must be maintained in order to achieve superior profitability Porter, However, competitors can diffuse the actions of operational effectiveness through imitation, which increases the difficulty in innovating on a continuous basis.
Under the circumstances of imitation that diminishes value, strategy can be utilized to support the long-term sustainability and growth of a company. To this degree, operational effectiveness and strategy work together to gain the advantage and to maximize profitability over both the short-term and long-term.
The blending of strategy and utilization of operational effectiveness introduces a new concept of competitive strategy. The different activities chosen to differentiate a company from its competitors in competitive strategy will deliver a company-specific set of value Porter, A couple of these activities include the limitation of flights to short distances and to fly only between midsize cities and secondary airports in large cities Porter, Southwest Airlines has managed to implement organizational innovations and technological innovations on a continuous basis while maintaining its stake in the market.
Their competitive advantage strategy exists both in a red ocean because it competes within the same industry and market as its competition and in a blue ocean because it disrupts the industry and market through innovation.
Ethics Ethics plays an important role in the long-term strategic goals for modern companies because sustainability must include a triple bottom line of economic sustainability, societal sustainability, and environmental sustainability Edgeman and Eskildsen, The triple bottom line of sustainability represents the minimum standards that a company must follow based on the creation of regulatory requirements.
These minimum standards are meant to force companies to consider their economic positions with regards to the impact their actions are having on the economy, the natural environment, and society Edgeman and Eskildsen, Viral Innovation By considering the impact of the company on the economy, natural environment, and society, business can be impacted because the products and services offered might need to be changed to meet regulatory requirements, which can weigh heavily on the potential profitability of the company as well as the operational choices and strategic choices that must also conform to regulatory requirements.
Regulatory requirements can inhibit the business itself because changes might need to be made for product specifications or production methods in order to meet external standards. These changes could impact the corporate mission, which will in turn impact the overall strategy of the company.
In order to meet the standards set by regulation while maintaining a competitive advantage, viral innovations can be developed, which refers to the alignment of enterprise-wide disruptive innovations and human capital Edgeman and Eskildsen, Human capital in this context refers to the human need to sustain itself in relation to the economy, natural environment, and society.
Viral innovation can be taken as a positive opportunity or negative challenge. Companies have an important role to play pertaining to human capital by creating new products and services including the creation of jobs, contribution towards society through technological advancements, improvements in the economy, and contributions towards global problems like ending social and environmental issues such as diseases and renewable energy Sullivan and Mackenzie Eds.
Impact on Company Earnings Companies have the choice to mold and shape their products, services, and business platform to fit human capital regulatory requirements or they can also shift their products, services, and business platform to address human capital needs.Short Term Goals Of Singapore Airlines.
attrition. After the Singapore Girls start flying, they are carefully monitored for the first 6 months, through a monthly report by the in-flight supervisor. At the end of the probationary period, 75% get confirmed, around 20% get an extension of probation and 5% leave. What are the short and long term career goals?
If the first step is assured – a VERY clear statement of this fact. Moreover, the opportunity to experience Asia through the Singapore campus of INSEAD will allow me to network with large Pharma companies, like Roche, using Singapore as one of their hubs to the fast growing far east.
Nov 26, · Examples of short and long term goals for a business. 5 stars based on reviews plombier-nemours.com Essay. Periodic table lesson plans 8th grade block essay outline climate change impacts and adaptation in cities a review of the literature nafta essay.
Famous allen ginsberg poems United airlines fleet. Less vague, short-term goals: learn a language, improve my drawing skills, get fitter. Ultimately, my end goal is to grow old feeling accomplished - that I've done what I've wanted and needed to do. Maybe I'd still have regrets at the end of my life, but I wanna grow old knowing that I've learned from what I .
Long-Term Orientation is the fifth dimension of Hofstede which was added after the original four to try to distinguish the difference in thinking between the East and West.
From the original IBM studies, this difference was something that could not be deduced. Strategy and Implementation of Southwest Airlines. profitability over both the short-term and long-term.
Southwest Airlines. in the long-term strategic goals for modern companies because.